Case Study

Why They Searched

I wanted to build a tool that would return News results for specific time ranges so that researchers could easily understand context of what was going on when search volume spiked for a historical date.


As an SEO, I couldn't figure out why certain keywords had spikes in search volume that were not seasonal.


I built a tool with Bubble that had an API connection to Google News, and returned all relevant news articles for a keyword during a historical date.


I was able to use this as an internal tool to shed a lot of light why search volumes were spiking.

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