Why They Searched
I wanted to build a tool that would return News results for specific time ranges so that researchers could easily understand context of what was going on when search volume spiked for a historical date.
As an SEO, I couldn't figure out why certain keywords had spikes in search volume that were not seasonal.
I built a tool with Bubble that had an API connection to Google News, and returned all relevant news articles for a keyword during a historical date.
I was able to use this as an internal tool to shed a lot of light why search volumes were spiking.