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Overview of SEO Content Strategy & Keyword Research Optimizations


SEO content strategy is a critical component of any SEO campaign, and it is made up of two key components: keyword research, and using those keywords in the right way in your content.

Creating a content strategy

A content strategy is a plan for creating and publishing the right kind of content in order to meet the needs of your audience, drive traffic to your website, and improve your search engine rankings.

Content marketing is not about having just one type of content; it's about having many different types of useful information that address specific topics or problems. This includes blog posts, eBooks, checklists, infographics and more!

You want to create an editorial calendar so you know what types of content will be published on what days/weeks/months throughout the year. In addition to scheduling how often new posts will go live on your blog (once per week? once per month?), this tool also helps you decide what topic each post should cover so that readers continue coming back for more information from you over time.

Keyword research is an essential foundation for any SEO campaign

Keyword research is an essential foundation for any SEO campaign. It's the process of learning which keywords people use to search for information and services on the internet, and how those terms can be used to improve your website's visibility in search engines like Google, Bing, Yahoo!, etc.

Keywords are simply words that people type into search engines when looking for something online. So if you have a website that sells products or services related to swimming pools, you'd need to know what keywords people would use when searching for this type of product or service online. For example: "Swimming pool" or "pool cleaner", etc.

How to do keyword research

Keyword research is the process of finding what people search for online, so you can make sure your content is relevant to their needs. Keywords are like a map that shows you exactly where people are in relation to your business, so they can be found by potential customers searching for certain goods or services. You can use keyword research tools to help find good keywords (and avoid bad ones) that will drive traffic to your site:

  • Google Keyword Planner – this tool shows how many people have been searching for specific keywords over time and how many searches per month there are on average. It also suggests related keywords if you start typing something into the search bar on itself, which can give you ideas about what else to include in a post besides just the main topic at hand!

  • Google Trends – this tool lets you compare trending topics across regions and categories (like news stories). You'll see which terms were searched more frequently than others within specific time frames—useful since we all know different parts of speech get searched differently depending on context (i'm talking about verbs here...). So checking out "how often" someone said something versus "what else could have been said instead" might help reveal some hidden gems when it comes down those long lists full of possibilities!

The most basic thing to keep in mind is that your keywords should make sense in context.

Your keywords should be relevant to your content. This is the most basic thing to keep in mind when creating a keyword strategy, and it’s also something that many SEOs get wrong.

Make sure that your keywords are consistent with your brand. You have to make sure that the words you use are ones that accurately represent what you do and who you are as a company, so they don’t come off as being out of place or forced.

Make sure your keywords are relevant to your audience: This means having specific terms in mind for each type of consumer that might be looking for what your business has to offer—for example, if one target group consists of people from Texas and another from New York City, then those two groups would probably want different things when searching online (and therefore require different types of content).


We hope this post has helped you understand the importance of creating a content strategy and conducting keyword research. These are two very important steps in any search engine optimization campaign and they should never be overlooked. We wish you good luck!

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