The web strategy and search lead your team is missing.
Senior web strategy, SEO and AI search for agencies and marketing teams. I build sites that rank in Google, get cited in AI answers and hold up in the data.
13 years of web and search, by the numbers.
Strategy first, then the pages that rank.
Most sites underperform before a single page is written: the structure, the audience and the business goal don’t line up. I start with the plan, then build the site and the search program around it.
Who is the site for?
Audiences, offers and the one action each should take.
Where should it show up?
Google, AI Overviews and AI assistants, mapped before launch.
How is it structured?
Navigation, URLs and templates that scale without a rebuild.
How will we know it works?
Tracking and reporting planned in from day one.
One senior lead for strategy, search and the site itself.
Site, SEO, AI search and PPC planned together, on your CMS.
Found in search and AI answers.
Ad spend that earns its keep.
Sites planned to rank and convert.
I read the raw data, not just the dashboard.
Platform reports show averages. The waste and the wins hide in the rows underneath, so I pull the data out and work it myself in SQL and Python.
Ads, Search Console, GA4 and CRM exports, plus public data like the Census API.
Match it on what matters: ZIP code, search term, landing page, lead.
Correlation and regression to separate real drivers from noise.
Cut what never converts. Put budget and content where it does.
$10,517 of the first $70K went to ZIP codes that never produced a lead.
Joining spend to conversions by ZIP code showed where the money leaked. Tightening geo targeting to proven ZIP codes helped cut Louisville cost per lead 34%.
1.7M police records, joined to Census data by ZIP code.
My Code You capstone: 22 years of LMPD incident data and ACS demographics in a six-table SQLite database, queried in SQL and modeled in Python.
Recent client results.
As Sr. SEO Manager, built five AI tools and the flows from search to subscription: +15% SEO revenue, +47% subscriptions.
Rebuilt a scattered eight-market Google Ads account for a multi-state family law firm and tied it to the CRM.
From a Webflow rebuild and 800+ ranking keywords to a homepage and vendor network built for the new model.
Senior-level, from audit to execution.
No account managers in the middle and no junior hand-offs. Most engagements run 3–6 months.
Crawl, analytics, AI visibility and account review to find leaks.
A prioritized plan your dev and content teams can ship.
Hands-on delivery across SEO, paid search and your CMS.
Clear measurement tied to pipeline, not vanity metrics.
Partner to Sauer Agency and Grit Group Media
Audits, migrations, tools and site builds
Senior SEO leadership without a full-time hire
Hi, I’m Jon.
I’ve spent 13+ years leading web strategy, SEO and paid search for brands like Carelon and Intuit TurboTax, and for the agencies behind them.
You work with me directly, from the first audit to the last report. I like messy migrations, accounts that need a rebuild and teams that want someone senior in the room.
More about me →Jon’s expertise in SEO, digital marketing, and web development has contributed significantly to our company’s growth.
Jon did an incredible job from branding to design and website launch. I highly recommend his services.
Jon has delivered impressive results for a number of our clients. His efforts have resulted in huge jumps in website traffic.
Need a senior web and search lead? Let’s talk.
Agencies, in-house teams and growing brands. Tell me where search is stuck and I’ll tell you honestly whether I can help.