Case Study

Pono Security struggled with lead generation, ranking, and operational issues with an existing website. I rebuilt the website in Webflow solving for location page scaling, migrating content, and adding engaging animation. The new website solves the issues and empowers the client to now have a better performing website for SEO, faster time to market on new content, and allows for a higher level of scaling of location based lead generation strategy.

In the existing WP site, the content strategy was extensive. I developed strategy and led the team in creating hundreds of new pages targeting locations, industry pages, services pages, blog pages targeting location and industry keywords, and blog pages targeting top questions. With AI efficiencies, the team was able to achieve scale in creating hundreds of pages resulting in total keyword growth from under 25 to over 800.