One senior lead for strategy, search and the site itself.
Site, SEO, AI search and PPC planned together, on your CMS. You work with me directly, from the first audit to the last report.
Sites planned to rank and convert.
Most sites underperform before a single page is written: the structure, the audience and the business goal don’t line up. I start with the plan, then build the site and the search program around it.
Who is the site for?
Audiences, offers and the one action each should take.
Where should it show up?
Google, AI Overviews and AI assistants, mapped before launch.
How is it structured?
Navigation, URLs and templates that scale without a rebuild.
How will we know?
Tracking and reporting planned in from day one.
Found in search and AI answers.
Technical SEO, content and AI search optimization, built on real search demand and shipped by your dev and content teams.
Who you are, what you do and where, stated plainly on the pages that matter.
Short, sourced answers to the questions buyers actually ask.
Schema that matches the page, not boilerplate.
Citations in AI Overviews, ChatGPT and Perplexity, tracked next to rankings.
Ad spend that earns its keep.
Google and Microsoft Ads rebuilt around the leads and sales you can actually trace back to a click.
Improved quality scores across Progress Software’s Google Ads account.
Read the case file →Three ways to engage.
Most engagements run 3–6 months. No account managers in the middle and no junior hand-offs.
Partner to Sauer Agency and Grit Group Media. White label or alongside your team, on your clients.
Audits, migrations, AI tools and site builds with a clear scope and finish line.
Senior SEO and search leadership without a full-time hire, a few days a week.
Senior-level, from audit to execution.
Crawl, analytics, AI visibility and account review to find leaks.
A prioritized plan your dev and content teams can ship.
Hands-on delivery across SEO, paid search and your CMS.
Clear measurement tied to pipeline, not vanity metrics.
Questions, answered.
Short answers here. Email me for the long ones.
What is AEO / GEO?
Answer engine and generative engine optimization: making your site the source that AI Overviews, ChatGPT and Perplexity quote. It builds on SEO rather than replacing it.
Do you build the site too?
Yes. I plan and build in Webflow, and I work in WordPress and Adobe Experience Manager alongside your dev team. On larger platforms I write the specs and QA the build.
How long do engagements run?
Most run 3–6 months. Audits and migrations can take a few weeks; an embedded lead role is ongoing, a few days a week.
Do you work with agencies?
Yes. I partner with Sauer Agency and Grit Group Media, white label or alongside your team, on your clients.
How do we get started?
Email me your site, your goals and your timeline. I reply within 24 hours, and we set up a short call to see whether I’m the right fit.
Need a senior web and search lead? Let’s talk.
Agencies, in-house teams and growing brands. Tell me where search is stuck and I’ll tell you honestly whether I can help.