Hi, I’m Jon. I lead web strategy and search.
I’ve spent 13+ years in search and web strategy: agency director, in-house at BOLD, enterprise work for Intuit TurboTax and Elevance Health, and my own consultancy.
You work with me directly, from the first audit to the last report. I like messy migrations, accounts that need a rebuild and teams that want someone senior in the room.
Where the 13 years went.
Search and web strategy since 2012: agency, in-house, enterprise and independent.
New site architecture for a $50B healthcare business unit, a content measurement framework, and the hand-off to a new agency.
Carelon.com case file →SEO, PPC, analytics and Webflow development for agencies and growing brands.
See the work →SEO for 10+ brands in 13 countries, a team of 10, and the AI tools that took Resume-Now to #1.
Resume-Now case file →SEO and PPC for online tax products driving $1B+ in revenue; organic traffic +27% year over year.
TurboTax case file →SEO revenue +22% year over year across 6 brands and 1.5M localized pages; 5 sites moved to a headless CMS.
Caring.com case file →Promoted from Sr. Search & Media Strategist. Built the search team; SEO and PPC for Kindred Healthcare, Kubota USA and Progress Software.
Agency case files →Where it started: lead generation and web analytics.
Plus PMP coursework, Google Analytics, Tag Manager and Google Ads certifications, and Webflow CMS training.
Data Lab project →Three rules I don’t break.
No account managers and no junior hand-offs. The person who audits is the person who ships.
Audience, structure and measurement first. Pages and campaigns follow the plan.
If a number can’t be traced to a real engagement, it doesn’t go on the site or in a report.
Ultimate frisbee, built from the ground up.
As VP of Operations and Marketing, I helped launch a semi-pro ultimate franchise (2011–2013), then directed Three Ring Rally, a USA Ultimate sanctioned tournament with 250+ attendees (2014–2016).
Ultimate Frisbee Association and Three Ring Rally case files →“Jon has delivered impressive results for a number of our clients. His efforts have resulted in huge jumps in website traffic.”
Need a senior web and search lead? Let’s talk.
Agencies, in-house teams and growing brands. Tell me where search is stuck and I’ll tell you honestly whether I can help.