Case Study

The Kentucky Flying Circus, a competitive Ultimate Frisbee club, wanted to host a home tournament that would generate revenue and build community around the sport. I took the lead as Tournament Director, creating and running a USA Ultimate sanctioned event called “Three Ring Rally.”

I designed the event to stand out — partnering with Turners Circus for entertainment, offering prize money, and organizing a tournament party that gave teams a reason to travel. On the marketing side, I ran a digital campaign across a custom website and social media, combined with direct outreach to regional teams. The pitch worked: 12 teams committed and local spectator interest grew organically.

The event scored high on USA Ultimate's attendee satisfaction survey and generated funding that exceeded club leadership's expectations. Not bad for a grassroots sports event.