Case Study
Caring.com
A portfolio of healthcare sites where SEO was deeply valued to run the majority of revenue
At Caring.com, I was embedded as a full-time SEO working across a portfolio of healthcare sites where organic search drove the majority of revenue. My projects spanned technical SEO ticket management, Core Web Vitals optimization, keyword analysis, title tag testing, sitemap planning, and geographic coverage analysis.
One of the most impactful projects was a geographic coverage analysis I designed from scratch. I built a database joining population data, internal conversion metrics, external geographic data, and SEO rank data to identify gaps where we didn't have pages targeting our highest-converting geographies. This analysis revealed over 100 opportunities for new page development and helped prioritize which sites in the portfolio deserved focus first.
The second phase involved building a provider database by pulling listings from Google Maps, cross-referencing against our internal data, identifying net-new providers, and having a contractor create those listings in Salesforce. When we launched the new pages, some had legacy redirects that needed to clear — we submitted them through Google Search Console and they indexed quickly.
The result: 100+ new pages targeting the highest-converting geographies, all ranking in the top 5 within three months, driving $200,000 in new revenue.
