Grew SEO revenue 22% across a six-brand healthcare portfolio

Client: Caring.com · Industry: Senior care and healthcare · Role: Sr. Technical SEO Strategist (full time) · Timeframe: 2020–2022

Caring.com runs a portfolio of six senior care brands where organic search drives most of the revenue. I was embedded as the technical SEO strategist across more than 1.5 million localized pages.

The challenge: finding growth in 1.5 million pages

With that many location pages, the biggest opportunities weren’t obvious. The question was where real demand and provider coverage existed that the sites didn’t yet serve, and how to keep a large, multi-brand platform technically healthy while it grew.

What I did

1. Built a geographic gap analysis

I built a database joining population data, internal conversion metrics, external geographic data and ranking data to find where provider density and revenue potential were high but pages were missing. A second phase pulled provider listings from Google Maps, matched them against internal data and flagged net-new providers to add in Salesforce.

2. Launched new pages fast

The first 100+ pages targeted the highest-converting geographies and ranked in the top five within three months. Legacy redirects were cleared through Google Search Console so the new pages indexed quickly.

3. Kept the platform healthy

I managed technical SEO tickets, Core Web Vitals work, title tag testing and sitemap planning, and evaluated and executed the migration of five websites to the headless CMS Contentful.

Results

• +22% SEO revenue year over year across the portfolio.
• 1,000+ new pages identified and built from the gap analysis.
• $200,000 in new revenue from the first 100+ pages, all ranking top five within three months.
• 3× productivity after moving five sites to Contentful.

What this shows

Large sites grow fastest when data decides where the next page goes. Joining demand, coverage and conversion data turned a huge page inventory into a clear build list.