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The Best SEO Advantages of Webflow

Why Webflow gives sites an advantage in SEO

By:

Jon Larson

Published On:

August 20, 2021

Webflow has Considerable Benefits to SEO

These days, having a website is as important as having a shop or an office. Even if your business is based offline, having a website can go a long way in boosting your marketing efforts. However, for your website to serve its purpose, it has to be visible to people on the internet. In other words, people searching for the products you deal with should find a link to your website within the first few pages of the search engine results. Therefore, once you have decided that you are going to create a website for your business, you need to start thinking about search engine optimization (SEO).

Of course, there are many factors that affect your website's search engine optimization, including the platform used to create and manage the website. Some common examples of such platforms include Webflow, Squarespace and WordPress, among others. Each of these platforms has its merits and demerits when it comes to SEO. Below is a rundown of some SEO advantages associated with Webflow.

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Marketing Team Access to Front-End Development

Most Marketing and design teams are delayed by the capacity of the development teams to implement changes. With Webflow, Marketing teams can easily implement heavier content and design changes including new CMS items, complex filtering, and interactions. These all help SEO UX signals in the long-term, without having to wait for a project to move from design to the development team. With a Marketing team trained in Webflow, CSS and html changes are implemented quickly.

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Optimized Load Time

Nobody likes the experience of trying to get into a website whose pages take too long to load. Therefore, slow-loading websites tend to gradually lose their reputation. In fact, studies have shown that a delay of one second when loading a website can reduce the conversion rate by up to 7%. Besides, search engines don't like slow-loading web pages, and therefore, if the loading speed of your web pages is not optimized, the search engines will not rank your website favorably.

Webflow has some features that are aimed at optimizing your website's load time. For instance, when you upload an image to your website, the platform generates similar images of different sizes. When visitors load a page, the system automatically selects the optimum size of the image to load, depending on the type of device that they are using. This improves the loading speed, which will improve your website's reputation. Consequently, search engines will reward you with a better ranking.

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Cleaner Code

Webflow is known for generating relatively cleaner code. But what exactly does this mean? Simply put, a clean code can be understood as code that is concise. In other words, a code is said to be clean if it is small and easy to understand. When a website is based on clean codes, its pages will load faster, which will improve its reputation, prompting search engines to rank it favorably, and consequently, improve your website's SEO.

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Improved Internal Linking

Healthy internal linking can go a long way in improving your website's SEO. For instance, it improves crawl-ability and content discoverability. Although internal links can be made manually, there are some tasks that you can automate. For instance, Webflow Collections will help you link other articles automatically, and this will make your work significantly easier.

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Responsive Design

As you design your website, you need to remember that the people visiting your website will be using different kinds of devices. For instance, some will use PCs, while others will use smartphones. Therefore, you need to ensure that that your website has a responsive design. The good news is that with Webflow, designing a responsive website is easy because the platform is inherently built for responsive design. Responsiveness makes your website easily accessible with a wide variety of devices, and this will significantly improve your website's search engine optimization.

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Built-In SEO Integration Without Third-Party Plugins

Plugins for WordPress and other common content management systems are necessary when it comes to adding functionality to websites. But if you have ever managed a website with third-party plugins, you probably understand how tricky working with them can be. This is because these plugins need to be updated frequently, and every update comes with the risk of having unpredictable impacts on your website. With Webflow, you can manage your website's SEO without relying on a third-party plugin. For instance, you can edit meta descriptions natively without a third-party plugin, such as Yoast.

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The Bottom Line

Overall, it is apparent that although there are many platforms that you can rely on when it comes to developing a website, Webflow stands out among the best ones, particularly when it comes to implementing your search engine optimization strategy. This is because Webflow is easy to use in addition to being built for responsive web designs. Besides, Webflow generates cleaner codes, and it has many other features that will make sure that your web pages load at an optimized speed. Therefore, you can count on Webflow to design a competitive website that will help you achieve your marketing goals.

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