Case Study

Cuddle Clones was launching a brand-new WordPress and WooCommerce site and needed two things done right: detailed customer funnel analytics and keyword-optimized meta tags to boost rankings, CTR, and organic revenue.

On the analytics side, I implemented event tracking on key page elements and Enhanced Google Analytics funnel tracking through Google Tag Manager to measure exactly where customers were dropping off. During QA, I caught a bug where WooCommerce was doubling the reported consumer price — I debugged it by digging into the source code, identified the multiplication issue, and worked with the dev team to resolve it.

For SEO, I researched keyword data and wrote highly targeted meta tags for every product category. One key change: I moved the primary search keyword to the front of each title tag instead of leading with the internal product name. This simple alignment of user intent to product increased relevance signals for Google and improved click-through rates.

The company gained top keyword rankings for primary keywords and product groups, with strong CTRs that have continued to improve over time.