Funnel tracking and SEO for an ecommerce relaunch
Analytics and SEO for a WooCommerce relaunch: full funnel tracking, a pricing bug caught before launch and titles rewritten around search intent.
Client: Cuddle Clones · Industry: Ecommerce · Work: Funnel analytics, QA, product and category SEO
Cuddle Clones was launching a new WordPress and WooCommerce store. They needed to see exactly where shoppers dropped off, and they needed product and category pages that ranked for what customers actually searched.
What I did
1. Tracked the full funnel
I set up event tracking on key page elements and enhanced ecommerce funnel tracking in Google Analytics through Google Tag Manager, so the team could see each step from product view to purchase.
2. Caught a costly bug before it spread
During QA I noticed WooCommerce was reporting double the actual price. I traced it in the source code to a multiplication error and worked with the developers to fix it, so revenue reporting was accurate from day one.
3. Wrote titles around search intent
I researched keyword data for every product category and moved the main search term to the front of each title tag, instead of leading with internal product names.
Results
- Top rankings for primary keywords and product groups.
- Click-through rates that kept improving after launch.
- Accurate funnel and revenue data the team could act on.
What this shows
A relaunch is the best time to get measurement right. Clean tracking and intent-first titles gave the new store a solid base to grow from.
