Elevance Health

Elevance Health (formerly Anthem) is one of the largest health insurance companies in the U.S., and they needed hands-on consulting support during a major website redesign. The stakes were high — any misstep during the transition could impact millions of users trying to access critical healthcare information.

I embedded with the team to provide SEO strategy, technical guidance during the redesign process, and operational support to keep things moving. This meant auditing the existing site architecture, advising on URL structure decisions, reviewing content migration plans, and making sure the new site wouldn't lose the organic visibility they'd built over years.

It was the kind of project where attention to detail really matters. Enterprise redesigns have a lot of moving pieces, and my role was making sure SEO had a seat at the table for every decision that could affect search performance.