Flying Axes

Flying Axes is an axe-throwing entertainment business with locations across the Midwest. They needed locally targeted PPC to drive online bookings, but they were starting from zero — no Google Ads account, no analytics, no local targeting setup.

I built everything from scratch: created the ad accounts, set up analytics and conversion tracking, and developed a strategy targeting both branded and non-branded keywords. The real unlock came from verifying their Google Maps locations and integrating them with locally targeted ads in Google Ads. That local integration alone improved conversion rates by over 20%.

From a standing start, PPC became a reliable revenue channel driving consistent bookings to their storefronts.