Case Study

Manifest SEO is a content marketing agency that brought me in to run PPC programs for their B2B and B2C clients, primarily in the manufacturing sector. These were businesses that had never used Google Ads before, so everything needed to be built from the ground up.

For each client, I researched the competitive landscape and created campaign structures that paired Display campaigns for top-of-funnel awareness with Search campaigns targeting high-intent keywords at the bottom of the funnel. Beyond campaign setup, I built out accounts, reporting dashboards, and spent time educating clients on PPC best practices so they understood the strategy behind our approach.

Through ongoing optimization of ad copy testing, landing page experiments, and new campaign creation, we delivered a steady stream of valuable customers across the portfolio.