Case Study

Sauer Agency came to me with a common but frustrating problem — their legal client's PPC account was burning through budget without delivering the right leads. The campaigns were broad, the targeting was loose, and the sales team was fielding calls that went nowhere.

I dug into the account structure and found the root issues: keyword match types that were way too broad, ad groups that lumped unrelated services together, and conversion tracking that wasn't telling the full story. I rebuilt the campaigns from the ground up — tightening match types, restructuring ad groups around specific practice areas, and implementing negative keyword lists to cut the noise.

The result was a leaner account that spent smarter. Wasted spend dropped significantly, lead quality improved, and the sales team started getting calls from people who actually needed legal help.