PPC lead and growth partner across an agency's client roster
Ongoing partnership: I lead paid search across Sauer Agency’s client accounts and support business development.
Partner: Sauer Agency · Type: Ongoing contractor and partner relationship · Role: Paid search lead and business development partner
Sauer Agency is a marketing agency I work with as a contractor and partner. It’s an ongoing relationship, not a single project: I lead paid search across several of their client accounts and work alongside the team on business development.
Client work
I own Google Ads strategy and day-to-day management for Sauer’s clients: account audits, restructures, keyword and negative strategy, conversion tracking, CRM connections and regular reporting. Each client has a different market and goal, so the work ranges from rebuilding a scattered account to fine-tuning one that already performs.
Business development
I help Sauer win and grow accounts by auditing prospects’ paid search before a pitch, shaping the PPC part of proposals and joining strategy conversations, so new clients know who will run their campaigns.
Example: Brown Carrington PLLC
One account I lead through Sauer is Brown Carrington, a multi-state family law firm. A Google Ads rebuild doubled monthly leads (358 to 719) and cut cost per lead 29% ($59.69 to $42.58), with ads connected to the firm’s CRM so bidding could optimize for booked consultations. Read the Brown Carrington case study.
What this shows
Agencies get senior paid search leadership without a full-time hire, and their clients get one accountable lead on every account.