Strategy, Branding, Design, Development, Growth
I took Seth from just his idea of a business to complete business plan and fully functional website targeting new climbers. A 3 month project, we started with the user story and goals, moved to design and development.
My goal with the site design was to give a professional and qualified feeling to the user through text and interactions. Leveraging photography across the site, I was able to pull off a unique hero space and cards that pull a user in.