Seth Pierce Climbing

Seth came to me with just an idea for a business — a climbing instruction company targeting new climbers. Over three months, I took that idea from concept to a fully realized brand and website.

We started with user stories and business goals, then moved through branding, design, and Webflow development. My design goal was to convey professionalism and expertise through every interaction — the kind of site that makes you trust the person behind it before you've even met them. Photography drives the experience, from a hero section that pulls you into the climbing world to cards that showcase what working with Seth actually looks like.

The end result is a site that converts visitors into climbers — strategy, brand, design, and development working as one.