Local SEO · Real estate
Won local search visibility for a real estate brokerage
Local SEO for a Kentucky real estate brokerage: site structure, internal linking and trust signals that won location rankings.
Client: Brown Realty · Industry: Real estate · Work: Local SEO, site structure, content
Brown Realty wasn’t showing up when people searched for real estate services in its own market. For a local brokerage, missing those searches means handing leads to the competition.
What I did
- Ran a full SEO audit to find what was holding the site back.
- Restructured the site architecture and navigation to improve user flow and crawlability.
- Improved internal linking through the CMS.
- Cleaned up titles and meta descriptions across the site.
- Built a testimonials system to strengthen trust signals.
Results
- Rankings for the location keywords that bring in business.
- A site that works as a lead source, not just a listing.
What this shows
Local SEO is mostly fundamentals done well: clear structure, clean metadata and proof that real people trust the business.
