Brown Realty

Brown Realty had a straightforward problem — they weren't showing up when people searched for real estate services in their own backyard. For a local business, that's a dealbreaker. If you're not ranking for your core location keywords, you're handing leads to the competition.

I ran a full audit and built a strategy focused on the fundamentals that move the needle for local SEO. That meant restructuring their site architecture, optimizing their CMS for better internal linking, cleaning up meta data across the site, reworking the navigation to improve both user flow and crawlability, and building out a testimonials system to boost trust signals.

The comprehensive approach paid off. Brown Realty started ranking for the location keywords that actually bring in business, and the site became a much stronger lead generation tool overall.