Executive Speaking Inc.

Executive Speaking Inc. helps professionals become better communicators, but they had a visibility problem — they weren't ranking for their primary keyword target of “communication coaching.” For a business built on expertise, not showing up when people search for exactly what you offer is a tough spot to be in.

I started with a full site audit to map out the competitive landscape and find realistic opportunities. The strategy centered on building topical authority through testimonial development, FAQ content, and a revamped blog strategy. I also set up proper analytics tracking and reporting so we could actually measure what was working.

Along the way, I recovered a Google Ads account the team had lost access to and implemented all content changes directly in WordPress. It was a full-service engagement — strategy, execution, and the technical plumbing to support it all.