SEO · Coaching
Ranked a coaching firm for its primary keyword
Full-service SEO for a communication coaching firm: audit, topical content, analytics and a recovered Google Ads account.
Client: Executive Speaking Inc. · Industry: Professional coaching · Work: SEO strategy, content, analytics, WordPress
Executive Speaking Inc. helps professionals become better communicators, but it wasn’t ranking for its core search term, “communication coaching.” For a business built on expertise, that’s the search that matters most.
What I did
- Ran a full site audit and competitive review to find realistic ranking opportunities.
- Built topical authority with testimonials, FAQ content and a new blog strategy.
- Set up analytics tracking and reporting so the team could see what worked.
- Recovered a Google Ads account the team had lost access to.
- Implemented every content change directly in WordPress.
Results
- The firm ranked for its primary keyword, “communication coaching.”
- A measurement setup that showed which content brought in inquiries.
What this shows
Small firms win search by being the clearest expert on one topic. Focused content plus solid tracking beat a scattered approach.
