SEO · Agency partner
Built a scalable SEO framework for an agency's clients
SEO lead across an agency’s client roster: audits, strategy, reporting and a repeatable framework the team could scale.
Partner: Grit Group Media · Type: Ongoing agency engagement · Role: SEO lead across client accounts
Grit Group Media is a digital agency that brought me on to lead SEO across several client accounts. I owned strategy, reporting and hands-on execution for each one.
The challenge: many clients, one standard
Every client had a different market and set of competitors. The agency needed SEO that fit each account but ran on a consistent process the team could repeat.
What I did
- Ran technical audits and turned the findings into prioritized fixes.
- Built content strategies around each client’s search demand.
- Set up rank tracking and monthly performance reporting.
- Documented a repeatable SEO framework the agency could apply to new accounts.
What this shows
Agency SEO works best with a shared playbook and room to tailor it. A consistent framework let the team move quickly across accounts without losing the details that matter for each client.